痴迷的客户。微软客户服务和支持部门接受解决问题的黄金标准

信息技术和通信

客户

Microsoft’s Customer Service & Support (CSS) organization empowers, helps and advises customers to get the most out of Microsoft’s products and services around the world, offering support in 41 languages and 191 countries. With 8 billion customer touches annually across assisted, virtual, and community support forums, CSS’s technical experts and customer service professionals have unique insights into how customers use products, services and devices which is translated into customer-driven improvements across Microsoft’s offerings.

当首席执行官萨蒂亚-纳德拉在2014年执掌微软时,他制定了一个 "成长心态 "战略,强调了对客户满意度的文化痴迷和对终身学习的承诺的重要性。从那时起,公司的价值几乎增加了两倍,CSS与Kepner-Tregoe(KT)合作,通过将KT流程这一 "黄金标准 "嵌入问题解决中,更好地服务于客户。从培训和以应用为重点的辅导相结合开始,微软正在将KT方法整合到CSS的系统和世界各地的指标中。

The Project

Microsoft asked Kepner-Tregoe to help implement KT’s suite of rational processes to enable their engineers and advocates to successfully sort, clarify and prioritize issues, find the root cause of customer problems with accuracy and speed, make decisions on best next steps, and minimize future customer concerns. KT provided a consistent and repeatable approach to help CSS solve customer problems more effectively and efficiently, aligned to Satya’s strategy of developing a customer obsessed culture.

Primary Goals

  • Reduce DTS (days to solve)
  • Reduce TMPI (time minutes per incident/net effort)
  • Improve customer satisfaction
  • Improve team collaboration
  • Drive customer obsession mindset
  • Drive world class case handling experience

Initial Results

To measure the impact of the KT training and support project for CSS customers, key metrics were recorded 12 weeks before the workshops and 12 weeks after.

Results of total improvements during the first year:

  • 总的DTS下降了,每个案例平均约1天。
  • TMPI总量平均每例下降了约27分钟
  • Customer satisfaction has improved by 3.3%

Beyond Technical Training

The KT program reinforces CSS’s commitment to provide world class support to customers. Workshop participants were drawn from various support business units allowing engineers and managers to share experiences with colleagues across the business. KT training is supported by on-the-job coaching and certification as well as local management sessions to build awareness and reinforce new behaviors back in the work place.

In addition to measuring the impact on efficiency and the customer sentiment, Microsoft also tracks employee satisfaction with the program. KT workshops received a 92% approval rating from the engineers and managers who took the course.

Entertaining and educative content, extremely good facilitator and trainer and a great, diverse group. We’ve had intense, opinionated discussions, great added value for me.

The workshop was very interactive, more interactive than any other workshops/ trainings I’ve attended. There was a lot of team work which is definitely a plus… got a chance to connect with people from other teams and work together.

Sustaining the Focus On the Customer

The global CSS program team is driving further improvements by sharing Microsoft case studies with KT Champions to learn advanced process application. Recognition programs in the form of digital badges, a Sharepoint site and newsletter highlighting applications of KT processes provide diverse opportunities to share KT process knowledge and insights across business units and locations.

CSS has begun to integrate KT templates into service tools to document the application of the methodology in the work-flow, enabling better documentation, communication and hand-over. This robust approach to improving the customer experience through training, coaching, integrating and rewarding the use of KT methods has been fully embraced within CSS.

By the end of the journey, more than 7,000 CSS team members will use the KT process tools to minimize resolution time, maximize customer satisfaction, and drive the customer-obsession mindset to new levels – all resulting in a better support experience for Microsoft’s customers.

相关的成功故事

金融服务
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全球银行在第一年将第一类事件减少50%,第二年增加20%
信息技术和通信
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KT for Highly Technical Support

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