The Edge Malaysia, an award-winning business, and investment weekly recognized by key decision makers for its timely, independent and insightful reporting sat down for an interview with Mr. William Baldwin, CEO, Kepner-Tregoe and Mr. George Ng, Regional Managing Director, Kepner-Tregoe Southeast Asia. Baldwin and Ng shared their experience on the common pitfalls that occur when SMEs and growing companies rely on intuition and how business leaders can reduce risk through the use of a sound, data-driven decision-making process.