{"id":64077,"date":"2025-11-17T14:06:28","date_gmt":"2025-11-17T14:06:28","guid":{"rendered":"https:\/\/kepner-tregoe.com\/?p=64077"},"modified":"2025-11-19T11:49:10","modified_gmt":"2025-11-19T11:49:10","slug":"ai-is-writing-memos-but-who-is-setting-the-strategy","status":"publish","type":"post","link":"https:\/\/kepner-tregoe.com\/nl\/blogs\/ai-is-writing-memos-but-who-is-setting-the-strategy\/","title":{"rendered":"AI is writing memos – but who is setting the strategy?"},"content":{"rendered":"\n

AI is now drafting emails, summarizing meetings, and writing code. But ask yourself: is it solving the right problem?<\/p>\n\n\n\n

The latest McKinsey State of AI 2024 report<\/a> reveals a clear trend: adoption is up, impact is real, and use cases are expanding fast. But buried in the data is a growing concern \u2013 most organizations are focusing on productivity<\/em> at the expense of strategy.<\/p>\n\n\n\n

The Problem: Speed without Strategy<\/h2>\n\n\n\n

When AI is deployed without clear priorities, the result is more output, but not necessarily more value. Companies are automating before aligning and attempting to move faster without agreeing on where they\u2019re going. It\u2019s the digital version of spinning your wheels.\u00a0<\/p>\n\n\n\n

Productivity does not equal progress.\u00a0<\/p>\n\n\n\n

Executives need more than dashboards. They need shared goals, structured tradeoffs, and a plan that puts a human at the helm. Without someone with critical thinking in the driver\u2019s seat your strategic vision may as well be the AI version of a ransom note and the thing it is holding hostage is your company\u2019s future.\u00a0<\/p>\n\n\n\n

Structured planning: the human layer AI still needs<\/h2>\n\n\n\n

Kepner-Tregoe\u2019s approach to prioritization and structured business planning helps organizations turn ambition into action, and action into results. It ensures that AI tools support business strategy,<\/em> not distract from it.\u00a0<\/p>\n\n\n\n

Business strategy questions<\/h2>\n\n\n\n