{"id":44995,"date":"2012-01-30T09:02:13","date_gmt":"2012-01-30T09:02:13","guid":{"rendered":"https:\/\/kepner-tregoe.com\/about\/news\/what-is-the-key-to-gaining-a-competitive-advantage-in-wholesale-distribution\/"},"modified":"2025-07-22T10:22:19","modified_gmt":"2025-07-22T10:22:19","slug":"what-is-the-key-to-gaining-a-competitive-advantage-in-wholesale-distribution","status":"publish","type":"news","link":"https:\/\/kepner-tregoe.com\/nl\/about\/news\/what-is-the-key-to-gaining-a-competitive-advantage-in-wholesale-distribution\/","title":{"rendered":"What Is The Key To Gaining A Competitive Advantage In Wholesale Distribution?"},"content":{"rendered":"<h2>To become a \u201cthinking organization,\u201d distributors must recognize that clear thinking doesn\u2019t always come naturally.<\/h2>\n<p>What\u2019s the key to increasing efficiency, driving productivity and improving bottom-line results in\u00a0<b>wholesale distribution<\/b>? Employing \u201cclear thinking\u201d processes from top to bottom.<\/p>\n<p>Ray Baxter, CEO of Kepner-Tregoe, explains in an interview on the Industrial Distribution website that \u201cclear thinking is the last competitive advantage\u201d in a time when information is immediately and widely available.<\/p>\n<p>\u201cTo get and stay competitive today, businesses have to change faster and execute better than any of their competitors, but they need a well understood process from top to bottom to achieve lasting results,\u201d Baxter says.<\/p>\n<p>What Baxter is trying to convey is that companies need a solid management structure, or a \u201cthinking organization,\u201d to respond to what their competitors are going to be doing. That\u2019s partially true. Every company\u2019s situation is a bit different. Some are in the distribution environment and thrive because they\u2019re the largest or they can move the product the quickest. Others are there simply because there is no competition.<\/p>\n<p><strong>However, for a true competitive advantage, it\u2019s always a good idea to have leadership that doesn\u2019t just take ideas and run with them without seeing the residual effect.<\/strong>\u00a0It\u2019s important to put some thought into how you use technology. For example, before a\u00a0<b>distribution ERP<\/b>\u00a0implementation, companies need to spend the time to clean up their business processes. You need to put some thought into how you get the most out of your technology.<\/p>\n<p>To become a \u201cthinking organization,\u201d distributors must recognize that clear thinking doesn\u2019t always come naturally. Even seasoned executives have natural biases that can lead to bad judgment and poor decision making.<\/p>\n<p>\u201cTo embed those clear thinking processes throughout an organization from top to bottom is not easy,\u201d Baxter says in the Industrial Distribution article. \u201cIt takes executive leadership and commitment over an extended period of time and incorporating the clear thinking processes into every existing process in the business.\u201d<\/p>\n<p>By making that commitment, distributors will make more focused strategic decisions, execute initiatives faster and solve supply chain problems quicker, according to Baxter.<\/p>\n<p>Source:\u00a0<a href=\"http:\/\/www.inddist.com\/articles\/2012\/11\/clear-thinking-last-true-competitive-advantage\" rel=\"nofollow\">Industrial Distribution<\/a>, November 2012<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To become a \u201cthinking organization,\u201d distributors must recognize that clear thinking doesn\u2019t always come naturally. What\u2019s the key to increasing efficiency, driving productivity and improving bottom-line results in\u00a0wholesale distribution? Employing \u201cclear thinking\u201d processes from top to bottom. Ray Baxter, CEO of Kepner-Tregoe, explains in an interview on the Industrial Distribution website that \u201cclear thinking is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8183,"template":"","class_list":["post-44995","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is The Key To Gaining A Competitive Advantage In Wholesale Distribution? - Kepner-Tregoe<\/title>\n<meta name=\"description\" content=\"To become a \u201cthinking organization,\u201d distributors must recognize that clear thinking doesn\u2019t always come naturally. What\u2019s the key to increasing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kepner-tregoe.com\/nl\/about\/news\/what-is-the-key-to-gaining-a-competitive-advantage-in-wholesale-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is The Key To Gaining A Competitive Advantage In Wholesale Distribution?\" \/>\n<meta property=\"og:description\" content=\"To become a \u201cthinking organization,\u201d distributors must recognize that clear thinking doesn\u2019t always come naturally. 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