{"id":25441,"date":"2018-02-06T14:52:00","date_gmt":"2018-02-06T14:52:00","guid":{"rendered":"https:\/\/kepner-tregoe.com\/how-kt-can-help-you-choose-your-next-car\/"},"modified":"2025-07-10T14:41:48","modified_gmt":"2025-07-10T14:41:48","slug":"how-kt-can-help-you-choose-your-next-car","status":"publish","type":"post","link":"https:\/\/kepner-tregoe.com\/fr\/blogs\/how-kt-can-help-you-choose-your-next-car\/","title":{"rendered":"How KT can help you choose your next car"},"content":{"rendered":"

Jay Leno<\/a> believes the greatest pitfall people have when choosing a car is that they\u2019re too easily swayed by someone else\u2019s opinion.\u00a0 Suppose you\u2019re in the market for a car, looking at a model that appealed to you for various reasons, and then someone tells you that they feel the car is not worth the price.\u00a0 Perhaps they tell you it doesn\u2019t have the best rear-headroom space compared to other models, or the acceleration is underwhelming, or the sound system doesn\u2019t compare to a competitor.\u00a0 As a result, you reconsider your choice or possibly eliminate that vehicle from your consideration entirely.\u00a0 But what if that vehicle you\u2019re no longer looking at would have been a sound choice, if not the overall best choice?\u00a0 Being too easily swayed by another\u2019s opinion is certainly an issue when it comes to decision-making, but the bigger danger people face because of this is allowing their mind to be made up by just a couple variables that may or may not matter in the long-term, rather than approaching the decision from a holistic and objective standpoint.<\/p>\n

Any decision, however big or small, should consider the 4 \u201cR\u2019s\u201d:<\/p>\n

    \n
  1. Results<\/strong> you want the best choice to deliver<\/li>\n
  2. Resources<\/strong> you are prepared to save or spend to make that choice<\/li>\n
  3. Restrictions<\/strong> that will limit your choice<\/li>\n
  4. Risks <\/strong>that could make a choice backfire once it\u2019s made<\/li>\n<\/ol>\n

    The goal is to minimize bias when evaluating alternatives.\u00a0 This is especially important in situations where the consensus of a group is needed to make a choice.\u00a0 What happens when each stakeholder has their own personal \u201cpet\u201d choice in mind?\u00a0 They will likely try to convince others to see their reasoning and agree that their choice is the clear winner.\u00a0 More likely than not, people will disagree which will deter progress.\u00a0 What also might happen is people start prioritizing criteria they know their preferred choice will meet better than others, which then starts to sway the decision unfairly.<\/p>\n

    Have you ever been in a meeting to make a choice where people disagreed over what was to be decided?\u00a0 Setting the stage upfront could help.\u00a0 Keeping with the car analogy, let\u2019s say our decision is to \u201cChoose a luxury car to finance\u201d<\/strong>.\u00a0 With the purpose of this decision in mind, the first step is to establish the criteria for making this choice.\u00a0 This is where most folks tend to go wrong with their decision-making because they become overly preoccupied with features that might seem nice to have, but won\u2019t necessarily deliver lasting satisfaction.<\/p>\n

    For example, what do you think of when imagining a new car?\u00a0 Time and again when asked this question people usually have answers like \u201cfancy technology, heated seats, ventilated seats, leather seats, sunroof, cupholders, speed, climate control, satellite radio, etc.\u201d\u00a0 These days it\u2019s far too easy to get overwhelmed by the sheer volume of features that automakers provide.\u00a0 Yet, in this increasingly competitive market, where it seems every auto manufacturer now offers a model with comparable features, how is the average consumer supposed to distinguish from one brand to the next?\u00a0 If we base our car-buying decision on characteristics like those listed above, some cars will seem like equals in the decision because they all share the same things, while others will fail because they don\u2019t have something.\u00a0 This then elicits a couple of questions.\u00a0 If a car does not have a specific feature, does that mean it should be eliminated from consideration?\u00a0\u00a0 And, if two cars share the same feature, are they truly equal in terms of performance?\u00a0 Just because two cars have leather seats does not mean the leather in both is of the same quality.\u00a0 Rather than take the \u201ceither it has it or it does not\u201d approach, it will add more value to consider the reasons why<\/em> certain things matter and elevate the thinking to a higher level.<\/p>\n

    Results<\/h4>\n

    After thinking about it, maybe the real reason why having leather seats is so important is that the consumer just wants to maximize their driving comfort.\u00a0 If that\u2019s the real reason behind wanting leather seats, clarifying this now gives the consumer the opportunity to compare the cars they\u2019re looking at for the quality of the leather they have in their seats.\u00a0 Consider, certain types of leather may be softer and cushier than others and therefore meet this objective better, so simply having leather in the seat may not be enough.<\/p>\n

    When it comes to results, the savvy car-buyer should be considering both the short as well as the long-term benefits they want in their \u201cbest\u201d car.\u00a0 After immediately getting their car, what about it would make them instantly happy?\u00a0 What would continue to make them happy months and years down the road?\u00a0\u00a0 It\u2019s important to consider both because otherwise, one might invest in something that only creates fleeting happiness.\u00a0\u00a0 Short-term you might get some immediate pleasures with a new car, but suppose long-term the car doesn\u2019t hold up well, drives unreliably, requires frequent maintenance and ultimately has a poor resale value.\u00a0\u00a0 In six years will you still say you made the best decision?<\/p>\n

    Resources<\/h4>\n

    In addition to results, the decision-maker should also consider resources they are prepared to save or spend to make their choice.\u00a0 Fancy technology and glittery gizmos are nice, but would the consumer still be happy with that car if they are filling up twice weekly at the pump to the tune of an $80 expense?\u00a0 What if it offers sugar, spice and everything nice, but drives the insurance cost ridiculously high?\u00a0 In many decisions, cost and time are two resources that merit some consideration.\u00a0 How much time is there to make or implement a choice, and at what cost? \u00a0Would it be nice to get something done as quickly as possible, while spending as little as possible?\u00a0 Resources should be balanced against results.<\/p>\n

    Restrictions<\/h4>\n

    Seldom is there a decision without some hard requirements involved.\u00a0 Such criterion eliminates truly poor choices, ensuring those that remain are even worthy of consideration.\u00a0 However, one should think very carefully about what\u2019s truly <\/em>a \u201cmust-have\u201d to avoid having false requirements that end up throwing away choices unfairly.\u00a0 A true \u201cmust-have\u201d is what will make somebody instantly walk away from a choice without exception.\u00a0 In some cases, these may be pre-determined by law, regulation or policy.\u00a0 If this \u201cmust have\u201d \u00a0is truly non-negotiable, a realistic and definitive pass\/fail condition must be very clear. \u00a0If it is negotiable then fundamentally it\u2019s not a \u201cmust-have\u201d.\u00a0 For instance, one might say their monthly finance limit is $375. However, if they\u2019re willing to consider $385 or even $400 given the right conditions, then they should reset the number at a limit, beyond which they wouldn\u2019t consider spending a penny more.<\/p>\n

    Risks<\/h4>\n

    Having a good list of objectives, as determined by the discussion around results, resources and restrictions, will help decision-makers fairly compare performance of the alternatives that they are examining.\u00a0 However, before making the final choice there should always be a consideration of the unknown.\u00a0 How could an alternative backfire down the road?\u00a0 What could go wrong that would detract from all the benefits that an alternative provides?\u00a0 Sometimes a decision might change last minute given unacceptable risks.\u00a0 Before moving forward with what seems to be the best choice, consider if the probability of any potential problems can be minimized to an acceptable degree, and if the seriousness of those problems occurring can be acceptably mitigated.\u00a0 A decision is only a good decision if it stands the test of time without someone feeling that sense of buyer\u2019s remorse.<\/p>\n

    Buying a car is a relatively simple example to work with.\u00a0 But these decision-making concepts can be applied in any scenario, personal or organizational.\u00a0 Decision-making will always be inherently complicated because of the emotion that\u2019s involved.\u00a0\u00a0 Following a logical process won\u2019t eliminate emotion from the equation, but will help manage it and facilitate collaboration.\u00a0 If the outcome of the decision matters to someone, it pays for folks to spend the most time upfront outlining what they want so they can maximize their chances of picking the winner.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Jay Leno believes the greatest pitfall people have when choosing a car is that they\u2019re too easily swayed by someone else\u2019s opinion.\u00a0 Suppose you\u2019re in the market for a car, looking at a model that appealed to you for various reasons, and then someone tells you that they feel the car is not worth the […]<\/p>\n","protected":false},"author":5,"featured_media":849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[163],"class_list":["post-25441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"acf":[],"yoast_head":"\nHow KT can help you choose your next car - Kepner-Tregoe<\/title>\n<meta name=\"description\" content=\"Are the opinions of others far too important when choosing your next car to buy? 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