Products

Commercialization

Bringing products and services to market can be tricky. Who do we involve and when? How do we set realistic deadlines, budgets, and performance targets? How do we select which test markets to try, which geographic areas to target, what prices to quote? The list of potential breakthrough products and services that failed because these questions could not be answered is a long one.

Beyond the questions of which products and services to launch into which markets and when (see Portfolio Management), the question of how to bring them to market offers many challenges. Many companies’ Stage-Gate approaches have been found to be inherently conservative – they tend to favor those new offerings whose markets can be easily quantified, and cast aside those that break the mold. Any Stage-Gate process is inherently a series of decisions, and KT is a world leader in Decision Analysis technology. Our consultants can pinpoint the holes in your current process, and can work with you to develop objectives that promote what your strategy says you need to add.

Once the decisions are clear, it is time to bring some execution discipline to the mix. Our PMP-certified Project Management professionals can transfer skills in both managing the projects that bring products to market, and in managing the people who staff those projects, because, after all, more new product launches fail because someone could not listen than because someone could not format a Gantt Chart.

KT’s consultants are renowned for their ability to analyze a situation and to work with you to structure a solution that works for you, for your products, in your marketplace.